Schoolcraft, MI (April 18, 2018)—Chem Link—a formulator and manufacturer of high-performance adhesives, sealants, coatings and related products for applications throughout the building envelope—has introduced a new look for the company’s entire product portfolio. The refreshed packaging reflects the company’s new branding to the products customers have come to know and trust.
The new Chem Link packaging features a vibrant blue theme across most products, with the exception of the M-1 Universal Adhesive & Sealant product, which has retained its highly recognizable metallic silver packaging. Cohesive messaging written in three languages (English, Spanish and French) across product packaging clearly conveys important information, such as installation guidelines, while making clear that customers will receive high performance without toxic risks. The packaging now also includes application reference icons, making it simple to understand where a product is intended to be used.
“We are pleased to provide our customers with the same great products they’ve come to rely upon, but now in a form that offers more shelf appeal,” commented Krista Smith, Brand Manager, Chem Link. “We expect our customers will find the new packaging not only aesthetically pleasing, but easily referenceable, as well.”
The newly branded product will begin shipping to customers shortly.